Rob Roy Collins – An awesome example of publicity and marketing for performers and entertainers.
By Tim Marston, 29 September 2011 –
Caption: Rob Roy Collins dangling from a helicopter
Caption: A close up of Rob upside down but still selling his act!
I received a newsletter from a guy who I have come to know through How to Sell Your Act and really wanted to share it with you.
The title of the email was “British Escapologist hangs from helicopter over water in most daring stunt yet”...Obviously this immediately caught my attention so I opened the email to read more.
When I opened the email, it was a fully branded HTML email, with a photo of Rob hanging upside down, on a rope in a straight jacket, dangling from a helicopter! The email told the story of the stunt, had a YouTube link and finished with a simple but effective call to action telling people to get in touch to book his act.
Why do I like this email so much?
- Rob was due to perform at a local busking festival, and I have no doubt that this crazy stunt had a dramatic affect on the size of his hats (how much money people gave him).
- This stunt will have raised awareness of Rob worldwide making it much easier for him to get invited to other busking festivals get booked for international performances etc.
- He has also maximised the leverage by sending out this eye catching email to all his clients and people on his email list....He got me talking about it so I’m sure it impressed some other people was well.
- He utilised the power of HTML emailing to full affect.
- Rob (and Louise who works for him), take a proactive and positive angle on marketing and selling Rob’s act. From something easy like buying my eBook to something massive like doing crazy stunts over the Niagara Falls, by investing in his act and his career Rob is creating great levels of success for himself....Impressive stuff!
How can this help you?
- You can be inspired by this great piece of marketing.
- Maybe there are some cool ideas you can think of that will get you some great publicity?
- You can learn to maximise any publicity you get, spreading the word through, your email contacts, Facebook, YouTube etc.
If you want to learn more about sending out branded emails then first of all checkout my eBook, I go into this in great detail. Secondly check out this link to Aweber, I use them for my entire How to Sell Your Act newsletters and have no hesitation in recommending them to you...Check it out here – Aweber branded emails.
That’s it for this post.
Checkout Rob’s site here....
His YouTube video of the crazy stunt here....
You can find him on Facebook here.....
You can buy my book here.....
And learn more about Aweber’s awesome HTML email service here.....
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